Gemba Event – The Future of Market & Customer Insights

The Future of Market & Customer Insights:

Using GenAI, Synthetic Markets, and Synthetic Personas to Generate and Validate Innovative Concepts

Growth equals relevance. Join our workshop and discover how leading organisations are using AI to generate market insights and validate concepts and ideas with synthetic personas and related market simulations. From identifying product-market fit to driving growth through intelligent research, this interactive session will discuss how AI empowers companies to make faster, data-backed decisions of their product pipeline. We will explore and benchmark best practices and introduce you to new tools, recent developments, but also important pitfalls and traps when using GenAI for customer & market insights.

2nd September 2025

Workshop

2 hours

14:00 pm BST

15:00 pm CEST

09:00 am EDT

Challenge Your Approach:
Enhance your strategic thinking and leadership skills through interactive sessions to address the unique challenges of the digital age.
Learn from Industry Experts:
Gain invaluable insights from thought leaders and experts in AI driven insights.
No Travel Required:
Participate in our immersive virtual environment from the comfort of your own location.
Collaboration Opportunities:
Network with peers, share best practices, and collaborate with industry-leading organisations to create a robust and future-ready innovation frontend.

Leader Profile

Professor Frank Piller

Frank Piller is Professor of Management and Head of the Institute for Technology and Innovation Management at RWTH Aachen University. Previously, he held positions at MIT and TU Munich. As Principal Investigator in the National Research Cluster “Internet of Production”, he is currently investigating decision making and business model transformation in the age of AI/ML, Industry 4.0, and industrial data ecosystems. He serves as a scientific advisor to Germany’s national Industry 4.0 policy. Frank frequently delivers training courses on achieving competitive advantage through innovation and technology and has advised many global Fortune500 companies such as LEGO, BMW, or Unilever.

Leader Profile

Julia Kirsch

With 12 years of experience, Julia specializes in refining product strategies, leading discovery processes, and accelerating product quality for startups and scale-ups. She is the co-founder of Volto, transforming the way enterprises approach market and customer research. At the intersection of AI and strategy, Julia is passionate about enabling teams to make faster, smarter decisions rooted in what truly matters to their customers.

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Date	Location	Workshop	Member Price
2nd September 2025	Virtual Reality	The Future of Market & Customer Insights	FREE

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Membership	Member Benefits	Price
1 workshop	The Future of Market & Customer Insights	£500 ex. VAT

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