Sustainable Innovation VR

Why attend?

Innovation, R&D, and product development are the driving forces behind doing right by your company and the planet. Our Sustainable Innovation VR Masterclass provides you with proven frameworks, leading examples, and expert guidance on creating sustainable products and services that your customers will love. Discover how industry champions like IKEA and SKF make sustainability a competitive advantage. Learn to reduce resource consumption, maximize product life-cycle value, and capitalize on sustainable innovation.

Global Leaders at Your Fingertips!

Meet Professor Erik Hansen

Professor Erik Hansen is a trailblazer in the realm of sustainability, proving that it’s not just an add-on, but smart business. His groundbreaking work on sustainable innovation is among the most cited and utilized globally. At JKU’s Institute for Integrated Quality Design, Erik demonstrates how to unlock maximum value from sustainable products, product-service blends, and innovative business models.

Erik also spearheads research for Germany’s national ‘Working Group for Circular Business Models’, a pioneering initiative dedicated to embedding sustainable practices in business. Trusted by giants like Deutsche Telekom AG, Merck KGaA, and Porsche Holding, Erik’s insights are helping future-proof businesses for generations to come.

The Programme

Join Professor Erik Hansen as he guides you through proven frameworks, interactive exercises, and real-world examples, offering critical insights on driving maximum value from sustainable products and services.

Reframe
Erik reveals how top companies achieve maximum ROI from sustainable products. Learn an innovative system to reduce waste, capture hidden product value, and stay ahead of your sustainability goals.

Recapture
Discover how IKEA profits from the same product three times through servitization. Uncover new markets, identify key partners to unlock them, and learn how to reorganize your business to take full advantage.

Reinvent
Find and evaluate brand-new solutions to achieve ambitious sustainability targets. Navigate societal and regulatory challenges to successfully launch and scale. Leave with a clear action plan to implement the day after this Masterclass.

You heard it here first

Full of inspirational views. Well prepared and delivered with a good mix of presentations and practical exercises.

Tetra Pak

Book the Masterclass Now

Register today and become a member of Gemba.
Your membership includes fully-flexible access to this Masterclass,
and can be transferred to another class or date at no extra cost.

Date	Location	Masterclass	Price
24th - 26th of September 2025	Virtual Reality	Sustainable Innovation VR	£3,600 ex.VAT

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