Sustainable Innovation VR

Why Attend

Innovation, R&D, and Product Development are the driving forces of doing right for your company and doing right by the planet. This Masterclass gives you proven frameworks, leading examples, and guidance on how to clean up with sustainable products and services that your customers love. You will see how champions like Ikea and SKF make sustainability a source of competitive advantage. Learn how to reduce resource consumption, maximise your product life-cycle value, and capitalise on

Global leaders at your fingertips

Professor Erik Hansen

Professor Hansen represents a new generation of leaders for whom sustainability is not a workshop, an extra, or a ‘piece’ – it’s good business. His work on sustainable innovation is some of the most cited and used in the World today. Through his work at JKU’s Institute for Integrated Quality Design, Erik shows businesses how to drive maximum value from sustainable products, product-service blends, and new business models. Erik also leads the research for Germany’s national ‘Working Group for Circular Business Models’, a group dedicated to the successful implementation of sustainable business practices. His advice is followed by companies like Deutsche Telekom AG, Merck KgaA, and Porsche Holding to embed the practices that will future-proof their businesses for a generation.

The Programme

Join Professor Erik Hansen as he guides you through proven frameworks, interactive exercises, and real examples that give you a critical insight into how to drive the most value from sustainable products and services.


Erik shows you how top companies generate maximum ROI from sustainable products. You will learn an innovation system that enables you to reduce waste, capture hidden product value, and stay ahead of your sustainability goals.


Discover how Ikea profit from the same product three times with servitisation, and how Hilti maximizes value across the product life-cycle. Uncover new markets you can capitalise on, who you’ll need to unlock them, and how to re-organize your business to take full advantage.


Learn how find and evaluate brand new solutions to hit bolder sustainability targets. Get the pathway to navigate tricky societal & regulatory challenges to launch and scale. Leave with a clear picture of the first jobs to do the day after this Masterclass.

You heard it here first
Full of inspirational views. Well prepared and delivered with a good mix of presentations and practical exercises.

Roberto Borsari

Tetra Pak
Book the Masterclass Now

Register today and become a member of Gemba.
Your membership includes fully-flexible access to this Masterclass,
and can be transferred to another class or date at no extra cost.

Date Location Masterclass Price
12 - 14 June 2024 Virtual Reality Sustainable Innovation VR £3,600 ex.VAT
20-22 November 2024 Virtual Reality Sustainable Innovation VR £3,600 ex.VAT


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